ABOUT US
20/20 Referrals was founded by a team of direct marketing and business development professionals with extensive experience in the refractive industry.
We created 20/20 Referrals as a result of a simple observation. Expensive radio, television and newspaper advertising don't drive most procedures at refractive practices. Patient referrals do. Yet, in spite of its importance, practices often don’t have any effective, formal programs in place to stimulate word-of-mouth patient referrals.
That’s why we created 20/20 Referrals. Consider some of the benefits of our comprehensive patient referral management solution:
Cost-Effective. RResearch confirms that it takes, on average, $700 in advertising expenditures to generate a patient. And assuming that 50% of inbound inquiries convert to patients, the cost per advertising-generated phone call is nearly $350. 20/20 Referrals offers a solution that generates in-bound calls and patients more cost effectively.
Accountable. Unlike radio and television, 20/20 Referrals is accountable. We measure the result of our program at every step of the process:
Step 1) Referrals. You’ll know how many referrals you’ve received, and which patients are making the referrals.
Step 2) Inquiries. We measure which patient-to-referral emails are read and how many phone calls you’ve received as a result.
Step 3) Consults/Surgeries. Match our list of referrals against your consult/patient database to prove our program works.
Easy-to-Learn/Easy-to-Use. WWe can train your staff how to use the 20/20 Referrals system in just 15 minutes. And it’s easy-to-use…your staff simply enters the patient's name and email address into the system using a standard web browser. We manage all details of outbound communications with patients and their referrals.
Patient-friendly. Your patients will love 20/20 Referrals’ easy, systematic way to spread the good news about their vision and your practice.
Comprehensive. Our system can solicit referrals from your past patients, as well as new ones. (Past patient records can be bulk imported, so there is no need to enter each record individually.)
Confidential. Our service is HIPAA-compliant and adheres to the highest standards for patient data confidentiality and security.