Build Patient Referrals - 20/20 Referrals
Word-of-mouth referrals from happy patients are the lifeblood for every successful refractive practice. Procedures generated from patient referrals average 62% for smaller practices but only 42% for larger practices. But, regardless of size, most practices do not have the time or staff to manage their patient referral program. 20/20 Referrals is a smart email program that automates the patient referral process, making it easy for your staff to manage and easy for your patients to refer their friends and family members.
The 20/20 Referrals service is accessed through the web, with no special software or hardware needed, other than your computer with Internet access. Our site is HIPPA compliant, and your privacy is guaranteed. Using our ‘best practices’ approach, you decide when to contact your post-op patients; enter their names and email address, and our smart email program takes it from there.
EMAIL MESSAGES:
1. Practice to Post-op: Timing of the first letter requesting referrals can be modified to coincide with typical vision restoration timelines for your preferred refractive procedure, when they are most appreciative of their newfound visual freedom. Our ‘best practices’ approach is to offer no financial incentive for a referral simply ask your patients to do you the favor of referring their friends or family members no hidden agendas; no questionable inducement; total transparency; always with the ability to opt out of receiving additional emails.
2. Patient to Referral: Upon entering a referral, our smart email program instantaneously sends out an email from your patient to the referral prospect; the email informing them about your patient’s surgery and the doctor who made it happen and provides them with website links and proxy phone numbers to call ,while offering them a VIP consultation with priority screening.
3. Practice to Referral: Several days after receiving the email from your patient, the practice sends an email to the referred prospect that says their patient suggested they might be interested in refractive surgery, mentions any special offers, and invites them in for a VIP consultation with priority screening.
4. Happy Anniversary: Patients are generally ecstatic about their new vision for four to six weeks after their procedure. 20/20 Referrals automatically sends out an HTML “Happy Anniversary” message one year after their procedure. This email reminds them of who provided them with their great vision and encourages them to enter a few more names into the automated email referral system.
5. Bonus to Legacy Patients: Start the program off by sending a professionally produced HTML email message to all of your happy postoperative patients from years past. Bulk load their names and email address into the 20/20 Referrals program to send an email linking them to a landing page where they can enter friends and family members they want to refer.
Tracking and Reports: Your secured password protected account will allow you to upload patients into the program one at a time or in bulk with Excel or comma delimited files. We recommend that whoever checks the patient in for surgery should be the person to enter the patient into the system. Using proxy phone numbers and click through links, you can generate numerous reports showing total emails sent, emails delivered, emails bounced, emails opened, click throughs and unsubscribes. Other reports will show the total referrals received and who referred them.